Why Go Pro?

Hello everyone! Let’s talk about the reason professional products are worth the investment.

I know that some of you think it’s just a name, like buying a shirt at Express vs. Walmart, but that is not the case.

The quality of ingredients can make all the difference for your hair’s condition. For instance, shampoo from the store contains harsh chemicals that, Yes, it cleans your hair, but it also strips hair of essential oils, color and can be very drying to your scalp. Professional products are formulated with conditioning ingredients to clean while keeping the integrity of your hair and scalp in good shape.

Meanwhile, styling products pose a similar issue. Lesser products contain high amounts of alcohol to give you ” results” but, at the cost of stripping color and drying the hair out.

Bottom line, if you have invested in a beautiful, professional color service and expert haircut, and follow it up with cheap shampoo, you might as well throw your money away.
And, let’s be honest, we love the smell of that Aveda Shampure…

Xoxo Jenaveda-hair-web



Hello readers!

One thing I’d like to discuss today is DIY.

While paging through Glamour magazine last night, I saw a article that was a step by step guide on doing your own color. Not just a retouch, but, ombré and ” color melting”. Now, I’m not suggesting that it’s impossible to get a good result at home, however, some things are best left to the professionals. ie, medical procedures, dentistry, roofing, electrical

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work… and yes, hair color techniques.

Trust me, it may seem like a bargain to buy the $10 box at the drugstore and go for it in the bathroom. But, when it goes wrong, and it does all the time, it will be very costly to fix. Better to spend a bit more up front, and love your end result, than ruin your hair and pay loads of money for a repair that may only be ” as good as we can get today”.

There are so many exciting things going on in hair color these days, and just the knowledge of the stylist is worth the money, let alone their skills. And, you don’t stain your bathroom floors…bonus!

Xoxo Jen

What’s In?


Happy Spring Everyone!
The question every stylist is asked is ” What’s in?” Spring, Summer, Winter, Fall….. What’s in NOW?

The answers in the last few years are a bit more vague then they used to be. Trends feel like they are more open to interpretation these days. The ” Bob” can be long, short, straight, curly, asymmetrical, one length, layered….

So, when asked “What’s In? “, I take into consideration the person in my chair,

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as any good stylist will. Because, even if the Pixie cut is the major trend (which it is), I would never suggest following that trend if it doesn’t suit you or your needs.

As stylists, we owe it to our guests to share industry trends, but also to cater to that individuals needs while staying current.

All that being said, here are a few of the trends in hair we are seeing this spring,

  • Pixie haircuts, texurized and personalized (long fringe, asymmetrical…)
  • Soft ” baby lights”
  • Color melting (a softer approach to ombré )
  • Textured Bobs with soft wave
  • Baylayage highlights/lowlights

Ask your stylist for a change this spring, and trust that they have your best interests in mind. Above all else, have fun with the trends and try something new!!

Xoxo Jen