Does the Future of Beauty Reside in Our DNA?

Hello Beauty seekers!

I stumbled upon a few articles on the subject of how your DNA is related to how your physical body will age, and the possibilities of beauty companies tailoring products for each individual based on their personal DNA information. I personally thought this was a fascinating topic worth discussing! What could this mean for the future of anti aging regimens? And will they be much more effective? Let’s explore the facts.

Personalized beauty products are nothing new. In fact, customization is one way marketers are attracting millennial clientele. But some brands are pushing the boundaries of what personalization truly means. Here’s a look at some ultra-personalized products.

The latest trend is going beyond categorical personal­ization. Some brands are tailoring their products to meet consumers’ needs at the molecular level.

Brands like Home DNA and Geneu supply consumers with DNA tests for a better understanding of the consumer’s skin care needs even before issues occur—an individual doesn’t have to show signs of aging for the test to recognize a predispo­sition to wrinkles or collagen loss.

How It Works
Once users have sent in their DNA samples, a skin care analysis and report is generated based on key genetic markers. These findings are translated into a report that is divided into seven categories:

Fine Lines and Wrinkles: Glucose-related fine lines and wrinkles, including anti-wrinkle promotion and wrinkle formation factors.

Sun Protection: Gene variations that can weaken the skin’s natural protection against the sun.

Skin Sensitivity: Four genes that regulate the body’s inflammatory response and one gene related to pollution and fragrance sensitivity.

Skin Elasticity: Quality of collagen structure that supports the skin and tests for collagen depreciation.

Pigmentation: Two genes can affect an individual’s tanning response, including a predispo­sition to burning and sun spots, as well as the “freckle factor” gene that influences the production of melanin.

Collagen Quality: Four genes are tested for collagen fiber formation, collagen repair (including skin barrier protection), and collagen breakdown, which determines how well a person’s body forms and remodels collagen.

Skin Antioxidants: Checks five genes associated with protecting the skin against free-radical damage, including free-radical scavengers that protect the skin from oxidative damage as well as pollution protection.

“Our recommen­dations point consumers in the right direction because there are so many skin care options that the choices often become overwhel­ming,” said Connie Hallquist, president and CEO of DNA Diagnostics Center, producers of HomeDNA Skin Care. “Finally, consumers have tailored recommen­dations to help achieve better skin care results.”

In addition to assessing an individual’s risk factor based on their gene profile, the analysis also provides recommen­dations for topical, supplemental and professional treatments if his or her score indicated non-ideal findings.

“Over the last five years, personal genetic testing has moved to a point where it can help consumers make meaningful choices in how they care for themselves,” said Hallquist. “We recognized the opportunity to offer a skin-based DNA test that provides actionable recommen­dations to improve personal skin care; it is predicated on academic research that specific genes can influence skin health.”

The Future is DNA
What does this mean for marketers, and, ultimately, the consumer? Because the test provides insight into an individuals’ predispo­sition to certain skin concerns, DNA tests may urge users to invest in products and services designed to delay or even prevent these issues from arising. If a woman typically begins using an anti-aging skin care regimen at age 40, she may begin a future-proofing regimen at age 20 based on her results.

Skin-based DNA tests could also mean an increase in sun protection usage based on an individual’s own ability, or lack thereof, to protect itself from free radicals.

For example, if a user’s genes indicate genetic variations that compromise body’s ability to produce essential antioxidants that scavenge skin-damaging free radicals, the report will recommend using products with squalene, vitamin E and other ingredients to protect the skin from free-radical damage. Additionally, the report may recommend mesotherapy and antioxidant facials, as well as CoQ10 supplements, among others, to protect the body at the cellular level.

“It started with the science. We identified studies for genes that influence different areas of skin health, [such as] sensitivity, wrinkling, pigmentation, and identified ingredients—supplements and serums with key ingredients—found in academic research to help protect the skin in the aforemen­tioned categories,” said Hallquist. “These two areas come together, genes and treatments, via an algorithm that provides unique skin care recommen­dations based on a person’s own genes.”

Its an exciting time in technology, and it will be interesting to see where we are headed in the future in the Beauty industry.

Have a great day!


We don’t stop learning

Hi Anton’s Friends!

Our stylists have been busy learning some new techniques and skills. Yesterday we welcomed Robert and Patrick from Goldwell, who showed us some new trends and shared some different techniques.

We get so excited by these classes, and can’t wait to share them with our guests! How about starting the new season with a fabulous new look?

Thanks Goldwell for the fall pick me up! We look forward to putting some new tools in our tool box!

Xoxo jen

Anton's Juvederm Voluma

Pretty Pout

Hello and Happy Labor Day!!

Hope everyone is enjoying the nice, long weekend!

I wanted to talk today about lip filler. Also, I hope to change the old fashioned image of the “duck lip” / “trout mouth” that some of you may have from years ago, or just from seeing less than stellar work.

Today, there are new and highly improved products that are used for lip ( and face) filler. And, thankfully, these products allow for a more natural look and a comfortable experience.

One product line that we use at Anton’s is Juvaderm. This product has several different types that deliver different results and have other differences, including how long they last.

JUVÉDERM® is the #1 selling collection of hyaluronic acid fillers in the US. Each product in the JUVÉDERM® collection of fillers adds volume to a different area of the face – without surgery. All JUVÉDERM® fillers are a smooth, crystal-clear gel that are administered by injection in your aesthetic healthcare provider’s office.

Some people simply have naturally thin lips and just want to achieve a fuller appearance. Other people have noticed their lips thinning over time and may also have seen vertical lip lines become more noticeable. Whatever your unique needs are when it comes to your lips, the JUVÉDERM® collection may be able to help.

The two types of products used for lip fillers by Juvaderm are,

JUVÉDERM® Ultra XC adds more fullness and plumps thin lips—whether your lips have thinned over time or you simply want fuller lips, and ,JUVÉDERM VOLBELLA® XC is the most recent addition to the collection—tailored to add subtle volume to the lips and smooth the appearance of vertical lip lines. Each of these products last up to one year, for most patients.

I highly recommend speaking with one of our highly trained and skilled RN’s for a complete consultation if you are considering this procedure. They can answer any questions and give you a realistic expectation for your outcome.

Have a beautiful day  XOXO Jen