Buyer beware

“WHAT IS THE DIFFERENCE IF I BUY PRODUCTS FROM A SALON OR IN STORE OR ONLINE?”

This is the question of the day. So many times professional hairstylists will use products during a service, and explain the benefits and recommended usage, only for a client to walk out the door empty handed and buy it elsewhere. I would like to explain why NOT to do this.

NO GUARANTEES

When you purchase professional hair care( or skin care) products from outside of a salon/spa environment, there are no guarantees that these products are what they say they are. This is diversion. No representative from these companies are allowed to sell outside of a professional salon setting. Most likely these products are old, outdated, or simply FAKES. And, in some cases stolen. Diverted products can be the real thing, but they can also be counterfeit, diluted formulas, or old, expired formulas that may not be safe/effective to use. Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy. Diverted stock goes through additional layers of distribution where product integrity might be compromised by adverse environmental conditions.When you buy a product from Anton’s, or other salons, that product is guaranteed!

Our suppliers ONLY sell products directly to professional salons/licensed cosmetologists/licensed technicians. Manufacturers (like Aveda/Pureology/Moroccanoil/Kevin Murphy)will only guarantee their products if they are purchased at an authorized retailer, like us. Many of our suppliers require us to sign an agreement, promising that we will not sell professional salon and skincare products to unauthorized retailers, for a profit.

Unauthorized Online Retailers (like Amazon): Many consumers are lured into buying professional salon and skincare products through unauthorized, online retailers because of attractive price points. Similar to unauthorized diverted products in big box stores, products purchased online carry an added risk to the consumer because packaging/tampering/and product condition cannot be inspected before purchasing. Has the bottle been opened? Is the packaging old, damaged, or counterfeit? Online sources have products that have been passed through uncontrolled distribution channels and may be counterfeit, diluted formulas, old, expired and not safe to use.

There are many anecdotal and many “more formal” investigative news stories about counterfeit and dangerous professional salon, makeup, and skincare products, purchased online. Investigative news outlets have documented instances where products are expired, contaminated, or simply made with counterfeit ingredients that do not at all resemble “the real product”. In some cases, these fake products contained dangerous levels of lead and other harmful chemicals. Knock-off products are becoming more prevalent in the professional beauty industry and present a clear risk for the consumer.

Can online products be the real thing? The answer is yes, but how do you know? If you want to purchase online, consider the risks of purchasing products that may not be what you expect.

Is it the cost that concerns you? Yes, professional products are an investment. The reason for this , they are made of high quality ingredients, have been safely and humanly tested, and are guaranteed. It is important to note, just because it’s available at a retail store or online doesn’t mean it’s a better deal. Many times it is the same or even a higher price,  without  a guarantee.

Remember that professional salon and skincare manufacturers will only guarantee products purchased from an authorized retailers – like us!

Thank you for taking the time to read and understand how this is a hot topic for professionals, like myself. Not only do we pride ourselves on our service and skills, but , also in the products we use and recommend. Have a great day, and Happy Spring!

XOXO Jen

Great Deal

Hey Friends! Check out this deal!

This week’s KTICountry.com’s Half Off Deal is a $50 gift card to Anton’s Salon & MSpa located in Pewaukee and Delafield. Listen to Jake and Tanner, Friday at 9 a.m. when this great deal goes on sale. Check it out! http://wkti.halfoffdeal.com/

What’s the difference?

Its been a fun and enlightening season of “lessons” for our stylists. Educators from all over the world , from all different companies, come to Anton’s and give classes on many aspects of our industry. We have welcomed experts from Skinbetter Science, Colorscience, Goldwell, Morrocan oil, Keratin Complex, and Redken, just to name a few.

One topic of conversation that came up during a skill class on color placement, was, If our clients know the difference between Ombré, balayage, baby lights, …. and, if not, how do we determine what they are looking for and hoping to achieve?

Of course, as professionals, we, your stylists, will consult with you and decide what is the right color technique for your needs, but, in the interest of being an educated client, here is a brief break down of these techniques.

An Ombré color is when the color goes from being darkest to lightest gradually. Usually , a full application of color on the entire head. This was very popular in the past 5 years, and is becoming a bit outdated.

A balayage technique takes the place of Ombre. It is a softer look and is a hand painted technique to give a smooth , yet textured look.

Baby lights are very similar to balayage, but a bit softer, finer and very subtle. This is ideal for someone who is new to color, or just looking for a slight brightening , as if they were in the sun for a day.

Hopefully, this will give you enough information to make a good choice, and have better communication with your stylist.

Have a great March, and Happy St Pattys day!

Xoxo Jen

Yes to Keratin!

Good morning!

Today our stylists are busy perfecting the technique of Keratin treatment services. Have you wondered if these treatments are right for you? Well, here is a bit of information about this service.

THE SCIENCE

What is keratin?
Keratin is a protein and the major component in skin, hair and nails; in fact, the hair is mainly comprised of keratin-associated proteins. Keratin acts both as an external protective protein in the cuticle (the outer layers of a hair strand) and as an internal structural protein in the cortex (the inner core of the hair that helps determine its strength).

Keratin is depleted when hair is damaged physically, chemically and/or from environmental factors, such as the sun. This keratin loss exposes the hair’s cortex, making it susceptible to additional damage, and causes porous spots to develop—much like potholes in a road. Replenishing lost keratin helps to correct porosity and smooth the hair’s surface. It restores strength and elasticity, giving the hair a more youthful, healthy appearance.

What is unique about Keratin Complex Smoothing Therapy?
The innovative technology in our Smoothing Therapy treatments binds keratin to the hair. This process helps prevent humidity from penetrating the hair, thus locking out frizz. In addition, Keratin Complex Color Therapy incorporates this signature keratin technology into the hair-coloring process, which helps to make the hair stronger and smoother as it undergoes a color transformation.

SMOOTHING THERAPY

Keratin Complex Smoothing Therapy is different. Conventional straighteners or relaxers may break the protein bonds within the hair’s structure, causing each strand to reform into a permanently straight shape.

Keratin Complex’s revolutionary technology does not break the hair’s bonds, instead delivering the versatility of smoother, healthier-looking hair that can be styled wavy or straight as desired.

Keratin Complex’s signature keratin works effectively on all hair types. Our unique Smoothing Therapy treatments contain high concentrations of keratin that penetrate throughout the hair structure, and then are sealed within the cortex to repair damage.
What is unique about Keratin Complex Smoothing Therapy?
The innovative technology in our Smoothing Therapy treatments binds keratin to the hair. This process helps prevent humidity from penetrating the hair, thus locking out frizz. In addition, Keratin Complex Color Therapy incorporates this signature keratin technology into the hair-coloring process, which helps to make the hair stronger and smoother as it undergoes a color transformation.

If you still have any questions as to whether you’re a good candidate for a Keratin treatment, ask your stylist for further information and an analysis of your hair.

Have a great day! Xoxo Jen

Get the “Skin”ny on skincare

Skinbetter science

“Discover lineless beauty, masterfully crafted by science.”

Introducing a luxurious collection of anti-aging performers formulated to deliver immediate and long-term skincare benefits.

The science inside each bottle is developed with a single goal: to deliver radiant, youthful skin that reflects the beauty of science.

Smoothing Daily Treatment Cream FACE
Daily Treatment Cream FACE, a cutting edge approach to collagen, contains a unique and patented potent formula which targets five types of collagen. Revolutionary InterFuse™ technology, an exclusive and proprietary delivery system, drives a unique messenger peptide blend deeper and faster to invigorate collagen. The lightweight texture forms a breathable moisturizing barrier to keep skin hydrated and radiant. This vital age defense product combined with Rejuvenate Smoothing Intensive Treatment LINES is a complete approach to collagen conservation.

Regenerating AlphaRet™ Overnight Cream FACE
AlphaRet™ Overnight Cream FACE goes to work while the skin is at rest, to visibly reduce the appearance of lines, wrinkles and uneven skin tone.

This formula is supercharged with AlphaRet™, our new and unique combination of two gold standard ingredients, an alpha hydroxy acid (AHA) and a retinoid.

Regenerating AlphaRet™ Overnight Cream FACE
AlphaRet™ Overnight Cream FACE goes to work while the skin is at rest, to visibly reduce the appearance of lines, wrinkles and uneven skin tone.

This formula is supercharged with AlphaRet™, our new and unique combination of two gold standard ingredients, an alpha hydroxy acid (AHA) and a retinoid.

Regenerating AlphaRet™ Intensive Overnight Cream FACE
One of the most powerful retinoid alternatives to enter the anti-aging market features a higher concentration of glycolic acid for more intensive results.

AlphaRet™ Intensive Overnight Cream is supercharged with AlphaRet™, a new and unique retinoid, plus a higher concentration of retexturizing glycolic acid. This formula is supercharged with AlphaRet™, our new and unique combination of two gold standard ingredients, an alpha hydroxy acid (AHA) and a retinoid.

This revolutionary skincare line is the newest addition to our extensive skin care choices at Anton’s. We are always happy to answer your questions and point you in the right direction for healthy and youthful skin.

XOXO Jen

Beauty from the Inside out

Happy 2017 Everyone!

So many of you resolve to make changes in the new year. A lot of those resolutions have to do with health and beauty. Of course, treatments and salon/ spa visits are included in the equation. But, real beauty and ( obviously) health ,start on the inside. Eating well, vitamins and a fitness regime are essential in real positive changes.

So many studies on health and wellness start with good quality sleep. Getting 7-9 hrs of shut eye a night is key. Your body needs this time to regenerate and repair itself.

Secondly, a diet full of fresh, organic produce,grass fed meat and poultry, and plenty of fiber, healthy fats,protein and nutrients. And at least 8 glasses of water a day. Your biggest organ, your skin, needs plenty of water to stay hydrated and youthful looking. Your skin, hair and nails need plenty of vitamins and nutrients to stay healthy and look healthy.

Finally, getting at least 30 minutes of exercise daily, including both cardiovascular and strength workouts into your daily routine is ideal for a healthy life.

Bottom line is, skin care, hair care and nail maintenance are important. However, these treatments will not be as effective if you aren’t starting with your insides.

Hope everyone has their best year ever!

XOXO Jen

New year of possibilities

Another year is in the books. It’s time to say goodbye to 2016 and hello to 2017. For many of us, New Years is a day of reflection and possibly some resolutions for the incoming year. I hope that this year will bring peace and understanding for a world that is desperate for change. And, I hope that we can all make this year a positive one.

Happy New Year from all of us at Anton’s 

Tis the Season

Happy Winter, Holiday season Everyone!

If you are anything like me, you are busy getting ready for the holidays! And, perhaps you’re a bit stressed out and overwhelmed with coming up with ideas for gift giving. I know it can be incredibly stressful thinking of the perfect present, and unfortunately that can over shadow an otherwise happy time of year.

So, I thought maybe I could share a few gift ideas and where to buy them.

For the special lady and gentlemen in your life,

How about packaging a spa gift card( from Anton’s , of course), with a corresponding gift,

A pedicure gift card with a pair of flip flops and toeless pedi socks( I got mine on Amazon for cheap)

A massage gift card with a homemade coupon for babysitting during her appointment and an Uber to drive her back and forth, since the massage will RELAX her so well😉

How about some cozy PJ’s ( affordable ones available everywhere, including Old Navy, Target, and Gap) with a bottle of sleepy/goodnight essential oil blend( Anton’s carries a few, Amazon as well) and a trial size of Aveda Hand and Foot relief( available at Anton’s in holiday gift sets or separate)

A family game night basket. Filled with a card game, or a pack of dominoes, a cute pad of paper and pen for scoring, bottles of root beer and a bag of snack mix

Looking forward to SUMMER skin care gift bag. Include sun block, tinted moisturizer, lip balm , a pair of sunglasses and a beach towel. (great products by Skinmedica and Image available at Anton’s).

Also, I find that an experience makes a great gift, for instance, tickets to a play or comedy show for after the holiday season. It’s always a treat to have something to look forward to. Or, perhaps a house cleaning gift certificate to clean up after the rush of the season.

Hopefully this gave you

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some good ideas and lightens your stress a bit. Have fun, and Happy Holiday shopping! XOXO Jen

 

 

Always Thankful

Hello Friends!

Just a short note to wish everyone a happy and safe Thanksgiving! Hope everyone has a wonderful holiday. And , we, at Antons, want you to know that we are Thankful for all our clients! Xoxo Jenimg_0172